Recently, the grand opening of the fourth Hermès boutique in Beijing took place in the core commercial area of Sanlitun, Beijing. As a century-old French luxury brand, Hermès has unveiled this new store housed in a building inspired by the architectural essence of the Forbidden City and integrated with contemporary aesthetics. The project was constructed with the participation of Classic Group, which acted as a bridge with exquisite craftsmanship, enabling the century-old heritage of Hermès and the quality commitment of Classic Group to resonate with each other, engraving dual marks of quality and aesthetics amid the urban prosperity.
Founded in 1837, Hermès started as a harness workshop serving European nobility. After six generations of family inheritance, it has grown into a world-renowned luxury empire while always staying true to its original aspiration and devoting itself to meticulous craftsmanship. A single Birkin bag requires 18 to 25 hours of handcrafting by skilled artisans, and each silk scarf inherits the century-old weaving techniques of Lyon. This dedication to quality without compromising for speed is not only the foundation of Hermès’ enduring legacy but also the core criterion for selecting partners. Only with aligned craftsmanship can classics be built together.
Such spiritual resonance forms the cornerstone of the collaboration between Classic Group and Hermès. Since its establishment, Classic Group has adhered to the value philosophy of "Timeless Practicality, Classic Excellence Worldwide" and integrated the craftsmanship spirit of "Exquisite Workmanship for Perfection" throughout every project, which is highly consistent with Hermès’ philosophy of "creating works that stand the test of time". From the precise laying of rose-pink and russet tiles on the facade to the delicate coordination of light, shadow and materials in the interior space; from the precise pouring of the central stone staircase to the complete restoration of every pattern, Classic Group has accurately transformed the aesthetic concepts on design drawings into tangible and perceptible architectural realities, making the building itself a spatial extension of craftsmanship spirit.
This collaboration between Hermès and Classic Group is not only a mutual pursuit between two prestigious brands, but also a cross-border resonance of craftsmanship spirit. In the future, Classic Group will continue to uphold the ambition of striving for excellence, join hands with the world's top partners, and build more classic projects integrating quality and aesthetics based on professionalism and perseverance, enabling Chinese construction to shine with contemporary splendor on the world stage.
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